Consumer Response to Online Grocery Shopping

We all know how different grocery items are as compared to other household items. The major issue is the short time period associated with their expiration since they are perishable items. Grocery items are sensitive in terms of delivery issues, hence timely delivery is mandatory. Moreover, they are high touched items, hence most customers tend to do grocery shopping traditionally in order to check the freshness and quality.

However, technology has changed the ways we do things, execute major household tasks and follow-up with the schedules. Online grocery stores have advanced to a great level, turning from just a technical trend to a daily necessity. Today, traditional retail stores and supermarkets are launching their own online grocery websites in order to leverage the brand awareness and introduce the online efficiencies.

Speaking of consumers, online grocery customers are escalating at a high rate. Why? Because with increasing reliable online grocery websites with exceptional delivery services, customers find it more convenient. According to a recent survey, customers opt for the same reliable websites they usually shop from. For instance, some customers find Asanbuy, Online Grocery Store as a reliable and hassle-free online store for groceries.

Keyword research plays a critical role in raising the sales bar for online grocery stores. For instance, customers usually search for ‘best reliable online grocery stores in Karachi’ or ‘online grocery stores’ and many more. Hence, when they search these keywords on the search engine bar, different online grocery stores pop up in their search. Through reviews and customer appreciation posts, people are able to judge and order groceries online.

One of the major reasons why customers are opting for online grocery stores is the convenience it offers. Long gone are the days when customers had to cut off their productive hours and go for grocery shopping. Even worse, they had to carry it themselves to their house. Fuel and energy waste is a bigger concern when it comes to traditional rituals of grocery shopping. With online grocery shopping, customers get their grocery items delivered right at their doorstep.

When opting for online grocery, it is mandatory for online retailers to assure only the fresh stock is delivered. Customers find it super convenient since they don’t have to cut off their productive hours just to stand in the long queues of online grocery. Thus, they can earn and save more at the same time.

What mostly attracts customers towards online grocery store is the offers, deals and seasonal discounts thrown by theses websites. For instance, Eid, Christmas, Black Friday etc. are some of the discount seasons which online customers greatly enjoy. Moreover, some of them offer permanent deals such as free shipping over the purchase of groceries at amount of RS 5000 or more.

On the contrary, there are still a great percentage of customers that opt for traditional methods due to satisfaction of touch and trust issues due to internet frauds. According to research, the perception of customers varies when it comes to whether opt for online or traditional rituals. However, one thing is for sure that all these online groceries are done by people that comes under the age of 55.